Editorial Precision | Brand Clarity | Aligned Strategy

I’m Joy Keller, a seasoned editorial leader, brand strategist, and writer with nearly 30 years of experience helping people say what they really mean, and mean what they really say.

I’ve led content strategy and editorial direction for national media brands, global tech companies, wellness organizations, and mission-driven founders. My work lives at the intersection of story and strategy — where a sharp voice, clear positioning, and a grounded message aren’t just nice to have, they’re how you grow.

Whether you're launching a new brand, untangling a complex value prop, or trying to make AI work without losing your humanity, I help founders and teams get unstuck, on course, and ready to speak from a place of truth — without sacrificing substance or soul.

What I Do:

I bring sharp editorial instincts and strategic clarity to brands that are scaling fast and don’t have time to waste.

• Fractional Content Leadership

• Messaging Development & Brand Voice Strategy

• AI-Integrated Content Systems

• Longform Editorial + Storytelling Assets

View my portfolio.

For Healers, Coaches & Wellness Creatives

I offer one-on-one strategic guidance and creative tools to help you express your message, refine your offers, and run your business with more clarity and ease — including AI coaching that doesn’t override your intuition.

One on One

I’m also a Reiki Master and intuitive guide. For 20 years, I kept my healing work separate from my strategy work. But I’ve found that the two are more powerful together.

Reikinetics™ is my framework for energetic alignment — a methodology that merges traditional Reiki with motion, clarity, and transformation. I offer healing sessions and energetic business consulting to individuals and founders navigating change, burnout or brand evolution.

It’s not woo for woo’s sake. It’s about clearing the static so you can move forward, powerfully aligned and super grounded.

Ready to Get Clear?

If you’re ready to untangle your message, refine your voice, or finally move forward with confidence — let’s talk.

Contact Joy