AI Fitness & Wellness Brief

Sweat Smarter, Not Harder — Welcome to the AI Gains Era

AI Is Coming for Fitness. Will You Use It or Lose It?
Joy Keller Joy Keller

AI Is Coming for Fitness. Will You Use It or Lose It?

Half of consumers now use AI fitness or wellness apps every single day. That’s not fringe — that’s brushing-your-teeth frequency.

But here’s the rub: 55% worry about privacy, and only 2% of Boomers fully trust those apps.

For fitness and wellness professionals, that’s a split-screen reality. Younger members may lean on AI to plan meals or track sleep. Older members? They may not even trust an algorithm to recommend a playlist.

So where does that leave you? Somewhere between opportunity and skepticism. The opportunity is to scale personalization. The skepticism is what keeps it human — and trustworthy.

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Frequently Asked Questions

  • Thanks for asking! I’m a career B2B journalist who spent most of her career in the fitness and wellness industry. Before that, I was an automotive journalist.

    I am also a bit of a geek and I love all kinds of technology, especially fit tech!

  • Another great question!

    I LOVE AI and I LOVE the fitness and wellness industry. I also LOVE doing research and sharing the information I find. It’s very satisfying to me and I also enjoy empowering fitness pros so they can be better in their jobs, which is to help people get and stay healthy.

  • Nope, no plans as of yet. I just really love writing about this topic and sharing what I find.

  • Nope, not yet. Are you interested? Let me know and I will start building a list. For now, it’s just a hobby and I hope you enjoy it and check out the rest of my site and offerings.