Why Work With Me?

I’ve spent nearly three decades turning industries inside‑out to find the stories that move markets.

• Automotive Roots. Auto Trim & Restyling News, Truck Accessory News, custom one‑offs like Miata Magazine and Ford Racing.

• Print‑to‑Pixel Pro. ASBPE‑award winner at Digital Output, freelance features for Retail & Construction Design.

• Fitness Authority. Editor‑in‑Chief at American Fitness, Executive Editor of IDEA Fitness Journal, IDEA Fitness Manager, Inner IDEA Body-Mind-Spirit Review, Director of Marketing Communications & PR at IDEA, content leader at ACE, NASM, and the International Council on Active Aging.

• Strategic Leader. VP of Content & Strategy at Athletech News — scaled a six‑writer team, built editorial systems, and drove traffic growth.

If it needs a voice, I’ve likely given it one, backed by data, deadlines, and an inbox full of happy editors, CEOs and CMOs.

But … Reiki?

Think of it as professional intuition on demand. Decades in journalism taught me to sift fact from fluff; Reiki training tuned my perception for the signals most writers miss, such as unspoken audience needs, brand energy mis‑alignments, the line of copy that “feels off” before analytics prove it.

In practice, that means:

1. Faster problem‑spotting during audits.

2. Messaging that resonates on a gut level, not just a keyword list.

3. Strategy sessions where insight lands before the coffee cools.

Proof & Portfolio

• VP of Content & Strategy, Athletech News – Built a trend‑forward newsroom and branded‑content engine.

• ASBPE Award, Feature Writing – Digital Output.

• Seasoned Marketing Copywriter and Strategist: IDEA Health & Fitness Association events and membership.

• Lead Editor & Writer – Produced 10 state of the industry reports in one year at Athletech News, two of those bespoke and highly customized for the brand.

• Data Minded Content – All content strategy hinges on analytics for impact.

“Joy doesn’t just polish copy—she pulls the story you should be telling out of the static.” — Former CMO, Fitness Tech Brand

More links & samples live here ➜ [View Portfolio]

Reposition with Purpose

Book your Quick‑Hit Clarity Call now and walk away with at least three executable ideas.