Content Strategy That Connects
Why Work With Me?
As a business to business journalist, I’ve spent my career turning industries inside‑out to find the stories that move markets.
Automotive Roots. Auto Trim & Restyling News, Truck Accessory News, custom one‑offs like Miata Magazine and Ford Racing.
Print‑to‑Pixel Pro. ASBPE‑award winner at Digital Output, Maggie award for best digital newsletter, freelance features for Retail & Construction Design.
Fitness & Wellness Authority. Editor‑in‑Chief at American Fitness, Executive Editor of IDEA Fitness Journal, IDEA Fitness Manager, Inner IDEA Body-Mind-Spirit Review, Director of Marketing Communications & PR at IDEA, content leader at ACE, NASM, and the International Council on Active Aging.
Strategic Leader. VP of Content & Strategy at Athletech News — scaled a six‑writer team, built editorial systems, and drove traffic growth.
If it needs a voice, I’ve likely given it one, backed by data, deadlines, and an inbox full of happy entrepreneurs, CEOs and CMOs.
Proof & Portfolio
VP of Content & Strategy, Athletech News – Built a trend‑forward newsroom and branded‑content engine.
ASBPE Award, Feature Writing – Digital Output.
Seasoned Marketing Copywriter and Strategist: IDEA Health & Fitness Association events and membership.
Lead Editor & Writer – Produced 10 state of the industry reports in one year at Athletech News, two of those bespoke and highly customized for the brand.
Data Minded Content – All content strategy hinges on analytics for impact.
Reposition with Purpose
Book your Quick‑Hit Clarity Call now and walk away with at least three executable ideas.
Learn more about The CLARITY Engine.
Schedule an audit where we go through the SIGNAL System.
Or use my free checklist to determine whether or not your fractional content lead is a good fit.
Backed by editorial precision and a marketing mindset.
See what your LinkedIn profile is actually telling the algorithm
Most LinkedIn advice is about posting more, but I think that's the wrong problem.
The profiles that struggle aren't (always) posting too little; they're posting in five directions at once. Headline says one thing; about section says another; recent posts cover unrelated topics. The algorithm reads all of it, can't decide who you serve, and shows your content to almost no one.
This is a coherence problem, and it costs more reach than any posting frequency tweak will.
The scorer linked below checks your profile across four dimensions: headline strength, About section structure, post consistency, and how well all three reinforce each other. It takes about two minutes and gives you a clear breakdown of what's working and what's pulling against you.
If your score is high, you have a foundation worth building on. If it's not, you'll leave with a specific list of what to fix before you write another post.
The Reikinetics Business Suite
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(30 min) Ideal for founders & marketers who need a second brain. Live audit of a single pain point + actionable next steps $49
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Brands stuck between “about us” drafts. 90‑minute deep‑dive, voice & story framework, headline/dek suggestions $395
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Growing teams without a full‑time content lead. Monthly roadmap, edit cycles, KPI tracking, team coaching.
Starts at $1,800/mo
*Custom packages available.