AI SEO: Why the Smart Money’s Moving Beyond Google (and How to Follow the Breadcrumbs)

Remember when “just Google it” felt like the final word? Yeah, that era’s fading faster than a sandcastle at high tide. While most brands are biting their nails over shrinking organic clicks, AI-powered search — ChatGPT, Perplexity, Gemini, and even Google’s own SGE — is quietly eating Google’s lunch.