A fractional content lead is not your content marketer, your copywriter, or your SEO intern in disguise. It’s also not someone who’s “figuring it out as they go” while billing you for vague strategy sessions.

This is for the founder who can’t explain what they do anymore without sounding like everyone else and knows their work matters — but feels disconnected from how they’re talking about it.

You hire a content person who talks a great game in the pitch — “thought leadership,” “pillars,” “evergreen assets” — but a month in, you’re either editing their work, chasing down deadlines, or trying to figure out what you even paid for.