Joy Keller 7/30/25 Joy Keller 7/30/25

Your Funnel Isn’t Broken — Your Field Is Misaligned

An entrepreneur I know launched a sleek new brand. It looked stunning — but the energy was off. Instead of conversions, she got crickets.

So she reintroduced weekly reels — casual, unedited, direct-to-camera shares. Paired them with short, personal emails. Within weeks, leads started flowing again. Why? Because the frequency came back online.

Joy Keller 7/15/25 Joy Keller 7/15/25

You Don’t Need More Content. You Need a Clearer Signal.

Your business doesn’t need more hacks. It needs a stronger signal.
That through-line. That voice. That core “this is what we stand for” — the thing that cuts through the noise, the scroll, and the second-guessing.

Let me show you what I mean.

Joy Keller 6/20/25 Joy Keller 6/20/25

The Bullsh*t-Free Guide to Hiring a Fractional Content Lead

A fractional content lead is not your content marketer, your copywriter, or your SEO intern in disguise. It’s also not someone who’s “figuring it out as they go” while billing you for vague strategy sessions.

Joy Keller 6/20/25 Joy Keller 6/20/25

The Message Map: A Clarity Kit for Founders Who’ve Lost the Thread

This is for the founder who can’t explain what they do anymore without sounding like everyone else and knows their work matters — but feels disconnected from how they’re talking about it.

Joy Keller 6/19/25 Joy Keller 6/19/25

Stop Babysitting: How to Hire the Right Fractional Content Lead

You hire a content person who talks a great game in the pitch — “thought leadership,” “pillars,” “evergreen assets” — but a month in, you’re either editing their work, chasing down deadlines, or trying to figure out what you even paid for.

Joy Keller 6/15/25 Joy Keller 6/15/25

What Reiki and Kaizen Have in Common (and Why Your Business Needs Both)

Discover the surprising overlap between Reiki and Kaizen principles — and how combining energetic alignment with continuous improvement can transform the way you run your business.

Joy Keller 6/15/25 Joy Keller 6/15/25

Your Business Might Be Out of Alignment — Just Like Detroit Was

If you're running a business right now, especially a small one, it’s worth asking:

Are you building from alignment — or from panic?

Joy Keller 6/2/25 Joy Keller 6/2/25

What If Your Brand Strategy Had an Energy Strategy, Too?

You’ve optimized your strategy — now it’s time to align your energy. Discover how clearing unseen blocks can unlock clarity, momentum, and messaging that truly resonates.