Your Funnel Isn’t Broken — Your Field Is Misaligned
An entrepreneur I know launched a sleek new brand. It looked stunning — but the energy was off. Instead of conversions, she got crickets.
So she reintroduced weekly reels — casual, unedited, direct-to-camera shares. Paired them with short, personal emails. Within weeks, leads started flowing again. Why? Because the frequency came back online.
The Bullsh*t-Free Guide to Hiring a Fractional Content Lead
A fractional content lead is not your content marketer, your copywriter, or your SEO intern in disguise. It’s also not someone who’s “figuring it out as they go” while billing you for vague strategy sessions.
The Message Map: A Clarity Kit for Founders Who’ve Lost the Thread
This is for the founder who can’t explain what they do anymore without sounding like everyone else and knows their work matters — but feels disconnected from how they’re talking about it.
Stop Babysitting: How to Hire the Right Fractional Content Lead
You hire a content person who talks a great game in the pitch — “thought leadership,” “pillars,” “evergreen assets” — but a month in, you’re either editing their work, chasing down deadlines, or trying to figure out what you even paid for.